Website for outdoor advertising manufacturer «АкцентПринт»
Website for an advertising production company in Omsk: 180 service pages, requests go straight to managers in CRM. In three months, site leads almost quadrupled.
The client’s task
An advertising production company in Omsk got orders mostly through contacts. The old five-page site didn't show up in search, and requests from it went to a general email, with some getting lost. The owner didn't know which services people search for online or how many clients come from the site.
What was done
- Each service got its own page with work photos and a “from” price; it can be found in Yandex by queries like «light box Omsk».
- A request from the site goes straight to the manager in CRM marked with which service the client viewed.
- On a phone the site is easy to scroll; the number in the header is tappable and starts a call.
- Managers add services and work photos themselves, without a programmer.
- The owner sees in Metrica which services bring leads.
Outcome
The site launched in seven weeks, before the autumn season. Three months later it was getting 52 leads per month instead of 14. The company has been using it for seven years and expanded the catalog from 180 to 687 services itself.
- Site leads per month
- 52
- Average over three months after launch versus 14 over three months before it. Counted by Yandex Metrica goals and Bitrix24 leads.
- Service pages
- 687
- At launch in 2019 there were 180. The rest were added by managers themselves through the admin panel, according to the sitemap for November 2026.
- Timeline
- 7weeks
- From first meeting to launch, including content migration from the old site.